In booking global travel today, the internet has become a very significant tool as many travelers trust online reviews while making their choices. In a traveler’s life, the online review site Tripadvisor has become increasingly essential. Tripadvisor has contributed largely to the world economy since its inception in 2000. Tripadvisor has become the leading source of user-generated content and this is why businesses started to embed Tripadvisor reviews on their websites.
In helping customers, Tripadvisor plays a huge role in making travel buying decisions. Most of the customers do not visit the property whether it is a hotel, restaurant, or vacation place until they haven’t read Tripadvisor reviews. Tripadvisor has more than 200 million customer reviews and fetches many new users every minute. To your business, Tripadvisor is extremely crucial and didn’t go unnoticed. Read this blog to learn more about increasing engagement with the help of Tripadvisor reviews for your business.
Tips To Increase Engagement With Tripadvisor Reviews
Here are 7 tips mentioned below that you can use to increase engagement for your business.
1. Check All Details Thoroughly
This is practically an important step to check all the details of your business thoroughly on any social media platform. But from putting incorrect details, you wouldn’t believe how many errors occur. Ensure that all your marketing links are operational and correct. Just give it a brief thought what happens if a customer tries to contact you with the wrong email address?
2. Insert Full Detailed Caption
The more detailed, the better it will get in a general rule. If you are an owner of a vacation place or hotel then you must provide full details of your place to the customers. To engage more potential customers, your website or page must have full details about your place so that they will pick your services. To stand out among your competitors, provide as much information as possible because you are in competition with innumerable businesses on Tripadvisor.
3. Use Photos And Videos Effectively
Before visiting your hotel and restaurant, potential customers want to know what to expect from your business and they’ll get a brief idea after visiting your Tripadvisor page. Posting better photos and videos is the best way to showcase your business. When it comes to providing an inside view to your prospective customers, photos and videos are the best way because it is not possible with the text. As per reports, a listing with more than 30 photos will get 40% more business as compared to businesses that have 10 or fewer photos.
4. Mark Your Business On The Map
If your hotel or restaurant is not available on Google Maps, how do you expect your customers to reach your location? Some prospective customers look for comfort, so make sure they find you most conveniently. You need to discover accurate longitude and latitude decimal coordinates to mark your business location on the map. With the Management Center, you can then update your location.
5. Motivate Customer To Leave Reviews
Tripadvisor reviews will play a major role in your business that will make customers select your business over competitors. The more reviews your business has, the more information your guests will get and they will go for your business before making their final decisions.
6. Showcase Your Tripadvisor Listing
Make sure that your potential customers know that your business is listed on Tripadvisor. This is the best way they can leave great reviews for your business online. You can proudly display the Tripadvisor sticker on your reception or store by requesting them.
7. Respond To Reviews
You always have to keep an eye on what customers are saying about your business. If you are getting positive reviews, kudos! Respond to them with a thank you note. If you receive a negative review, don’t worry, ensure them that you will resolve the issue.
How To Recieve More Tripadvisor Reviews?
There are some tactics mentioned below that you can use to receive more Tripadvisor reviews for your business.
1. Deliver A Great Experience To Guests
During every touchpoint in the customer mapping journey, nothing can beat the captivating experience that you can deliver to your guests. Add delights along the way because guests remember every special thing you do for them. For a seamless guest experience, text messaging plays a vital role at every touchpoint.
2. Ask For Feedback
Asking can never go out of fashion though it is one of the most conventional methods. Discover some ways in which you can strategically ask your customers for feedback. You can ask for reviews through follow-up emails or text messages. Display these customer reviews examples on your Tripadvisor listing or your website for your potential customers to read.
Final Note
Following the aforementioned tips and tactics with diligence will surely do wonders in increasing engagement using Tripadvisor reviews for your business. Ensure that you will take the proper time to update your Tripadvisor listing so that you will stay engaged and in contact with your page.
What are you waiting for? Leverage the power of Tripadvisor reviews for your business and see the magic.
