Does Diddy still own DeLeon?

DeLeón Liquor, known for its premium quality and luxurious appeal, has made waves in the spirits industry, capturing the attention of connoisseurs and enthusiasts alike. One name often associated with DeLeón is Sean Combs, better known as Diddy, a prominent figure in the music and business world. However, amidst the dynamic world of acquisitions and partnerships, the question arises: Does Diddy still own DeLeón Tequila? In this blog post, we’ll unravel the journey of DeLeón Tequila, its connection with Sean Combs, and the current ownership status.

DeLeón Tequila: A Brief History

DeLeón Tequila is an ultra-premium tequila brand that has gained a reputation for its exceptional quality and distinctive flavors. The brand was founded in 2008 by Brent Hocking, an entrepreneur with a vision to create a tequila that embodies the pinnacle of luxury and craftsmanship. The goal was to redefine the tequila experience by focusing on high-quality ingredients, meticulous production processes, and elegant packaging.

Over the years, DeLeón Tequila has garnered recognition and respect in the industry, positioning itself as a brand synonymous with exclusivity and sophistication. It offers a range of tequilas, each carefully crafted to appeal to the discerning palates of aficionados and those seeking a top-tier tequila experience.

Sean Combs and DeLeón Tequila Partnership

Sean Combs, an influential figure in the music, fashion, and beverage industry, has been associated with DeLeón Tequila. His involvement and partnership with DeLeón have significantly contributed to the brand’s visibility and success. Sean Combs is known for his keen business acumen, and his affiliation with DeLeón added a layer of prestige to the brand.

The collaboration between Sean Combs and DeLeón Tequila was characterized by a shared vision for excellence and a commitment to creating a superior tequila brand. Sean Combs’s influence and reach in the entertainment industry helped elevate the brand’s profile, attracting a broader audience and establishing DeLeón Tequila as a premium choice among celebrities and consumers seeking luxury.

Ownership and Changes Over Time

However, as with many partnerships and businesses, ownership and affiliations can evolve. In the case of DeLeón Tequila, changes have occurred over the years. As of my last update in September 2021, Sean Combs was involved with the brand and played a significant role in its promotion and success.

It’s important to note that the landscape of business and partnerships is dynamic, and details regarding ownership and affiliations can change over time. For the most accurate and up-to-date information regarding Sean Combs’s current ownership or involvement with DeLeón Tequila, it’s recommended to refer to the latest and reliable sources.


DeLeón Liquor is undeniably a brand that has left an indelible mark in the world of tequila, offering a luxurious and premium drinking experience. Sean Combs, with his influence and business acumen, played a vital role in the brand’s success and recognition.

However, the dynamics of ownership and partnerships in the business world are subject to change, and it’s essential to refer to the latest sources for the most accurate and current information regarding Sean Combs’s ownership or involvement with DeLeón Tequila. As of the last known update, Sean Combs’s affiliation with DeLeón Tequila was instrumental in the brand’s journey, contributing to its reputation and prominence in the spirits industry.


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